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LinkedIn outbound ideas for lean GTM teams

Mechanisms, not hacks. Proof-backed craft for founders running outbound on LinkedIn.

Featured · High intent

Pipeline generation on LinkedIn: a sales leader's playbook

Pipeline problems are usually input problems: a repeatable signal-to-conversation system beats hiring another rep.

Matan Kleyman · Oct 8, 2026 · 2 min read

Latest

6 of 10

Lean GTM craft
Lean GTM craft
How to replace Clay and HeyReach with one tool
Clay finds and HeyReach sends, but the loop between them is manual: one system removes the border where campaigns stall.
Matan Kleyman · Oct 5, 2026 · 2 min
High intent
High intent
Signal-based selling: 7 plays you can run this week
Signals tell you who is already moving: outreach that starts from behavior beats outreach that starts from a list.
Matan Kleyman · Oct 1, 2026 · 2 min
Personalized
Personalized
LinkedIn cold message templates that got 20% replies
Templates don't get replies, structures do: reason, relevance, and a light ask, filled with the lead's real activity.
Matan Kleyman · Sep 28, 2026 · 2 min
High intent
High intent
Website visitor identification for B2B: how it works in 2026
Your warmest leads already visited your site anonymously: identification turns that traffic into a named, qualified outreach list.
Matan Kleyman · Sep 24, 2026 · 3 min
Personalized
Personalized
What an "AI SDR" gets wrong (and what to use instead)
Buyers reply to people, not to digital employees: AI belongs in the loop as leverage, not as a replacement persona.
Matan Kleyman · Sep 21, 2026 · 2 min
Lean GTM craft
Lean GTM craft
Founder-led sales on LinkedIn: the one-hour-a-day playbook
Founder outbound fails on setup time, not on selling: shrink the founder's job to approvals and replies and it survives the calendar.
Matan Kleyman · Sep 17, 2026 · 2 min

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