HeyReach automates LinkedIn sends to whatever list you import. Obert finds who's ready to buy, qualifies them, and reaches them on LinkedIn and email.
HeyReach is built to send: rotate LinkedIn accounts, run sequences in parallel, and collect replies in one place. It starts when your list is ready and sends to whoever is on it. Obert starts from live signals: people viewing your profile, engaging with competitors, or posting about the problem. It scores each one against your ICP before any outreach.
01Find
02Enrich
03Qualify
04Send
05Reply
HeyReach only sends. The list comes from Sales Navigator, Clay or a CSV, nobody checks it against your ICP, and email needs Instantly or Smartlead on top. That's three tools and three bills before the first reply, and every one of them runs on a static list.
Reach people who viewed your profile this week, on LinkedIn.
01Find buying intent
02Enrich
03Qualify against ICP
04LinkedIn invite + follow-ups
05Email follow-up
The categories that decide whether you have an email sender or a GTM system. See pricing.
Finding leads
Signal-based lead sourcing
Contact database
Qualifying
AI lead qualification
Outreach
LinkedIn outreach sequences
Email sequences
Unified inbox
Content scheduling
Platform
Developer access
Pricing
Full GTM system
HeyReach Growth is $79 per sender, the same as Obert. But it doesn't find leads or send email, so a working setup adds Sales Navigator for the list and Instantly for email. Full Obert pricing.
Signals, data, LinkedIn and email
LinkedIn sending only
Growth + Sales Navigator + Instantly
Per month, one sender. HeyReach stack = Growth + Sales Navigator + Instantly.
HeyReach alone: $79 · HeyReach stack: $79
HeyReach alone: 100 credits · HeyReach stack: $99 (Sales Navigator)
HeyReach alone: Not supported · HeyReach stack: $37–97 (Instantly)
HeyReach alone: Not included · HeyReach stack: Not included
HeyReach alone: Not included · HeyReach stack: Not included
01
HeyReach sends to whoever is in the campaign. Without an ICP check before the first message, more accounts and more sends mean more wasted connection requests. Obert scores every lead first, so the sequence is shorter and aimed at people who fit.
02
HeyReach needs a list before it does anything, which means Sales Navigator, Clay or Apollo on top. Obert's signals and 250M+ database are built in, so leads arrive the moment they show intent.
03
HeyReach doesn't send email. Following up by email means an Instantly or Smartlead subscription and a second inbox. Obert runs LinkedIn and email in one sequence with one inbox.
LinkedIn message reply rate
24%
More than 2x the largest published benchmark (Expandi: 10.4%).
Obert production data, all tenants, anonymized.
40%
reply rate on cold LinkedIn messages
May Zeevi
Head of GTM, DREAMS
20
qualified invites a day
Tamir Pariente
CEO, SadehAI
“I've used many LinkedIn automation tools like HeyReach and Dripify. Obert's capabilities, AI approach and simplicity are on another level.”
Itamar Lahav
GTM Engineer, Zenzap
“Obert is our go-to when it comes to GTM. It lets us easily find and qualify leads, and run outreach campaigns.”
Adam Gold
CEO, Islo
Signals, qualification, LinkedIn and email outreach in one system.
7-day free trial · Cancel anytime
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