Your posts feed your pipeline.
When someone likes or comments on what you write, Obert sees it, checks the fit, and can open a conversation. Your content and your outreach run from the same profile and the same system. No other tool does this.
1 hour
a week is enough
setup once, then about 10 minutes a day in the inbox
20%
of cold messages get a reply
about 2x the published benchmark (Expandi: 10.4% across 6.7M messages). Aug 2026.
$69
a month, one sender
the Clay + HeyReach + Instantly stack runs about $508 (Aug 2026)
“Obert is our go-to when it comes to GTM. It lets us easily find and qualify leads, and run outreach campaigns.”
Adam Gold, CEO at Islo
Why founder outbound stops
Every founder can run one campaign. Almost nobody keeps it running. It fails at the same three points.
The list.
You open Clay or Sales Navigator, spend an evening building a list, and half of it is wrong. Nobody is checking each person against who actually buys from you.
The setup.
You move the list into HeyReach, write a template, set the delays. Two hours gone. The message reads like every other message in their inbox.
The follow-up.
Replies land in LinkedIn, email and a spreadsheet. You miss two. A week later the campaign is quietly off, and you are back to relying on intros.
What one hour a week buys you
Obert takes the three jobs that kill founder outbound and runs them without you.
You do not build lists. You pick a signal: people who visit your site, people who react to a competitor's posts, companies that just raised. Obert watches it and brings new people in every day. Learn more: Signals
In Obert: Signals
You write down who buys from you, in normal sentences. An agent researches each person against that and tells you why they fit or not. Only the fits move forward, so your profile never sends junk. Learn more: Qualification
In Obert: Lists
Each message is drafted from what the person actually did, in your words, not a template. Read ten on the first day, fix the tone once, and let it run. Learn more: Outreach
In Obert: Campaigns
Every reply from LinkedIn and email lands in one inbox, sorted so interested people are at the top. That is your ten minutes a day. Learn more: Inbox
In Obert: Inbox
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The founder advantage, kept
Buyers reply to founders at rates no SDR gets. Obert is built to keep that advantage instead of automating it away.
You stay in the loop when you want to.
Approve every message in the first week. Once the drafts sound like you, let them go out on their own. Switch back any time.
Your first hire slots in.
When an AE or SDR joins, add a sender for $69. They get the same campaigns and the same inbox. Gojiberry stops at 2 LinkedIn senders on its $99 plan (Aug 2026); Obert keeps going.
Who this page is for
This page is for founders who sell a B2B product to people who live on LinkedIn, and who want a system they run, not a service they buy.
You, if:
- You sell B2B, have your first paying customers, and there is no sales team yet (or one person)
- Your buyers are on LinkedIn: sales, marketing, ops, founders, engineering leaders
- One deal is worth a real conversation ($5k a year and up)
- You tried Clay, HeyReach, Dripify or plain manual outreach, and it did not last
Not you, if:
- You want a team to run outbound for you (see the Done-for-You plan)
- You sell to consumers, or your buyers are not on LinkedIn
- You already have a GTM engineer or RevOps owner; the GTM engineers page is written for them
Sell while you build. Outbound should be a habit you keep, not a project you restart every quarter.
Adam Gold runs Islo, a developer tools company, and wanted to keep doing outbound himself. The problem was the cycle: a qualified list in Clay, a sequence in HeyReach, repeat for every new angle. Each round ate days, and Clay cost more than it returned for a one-person motion.
With Obert he set up one motion and left it running inside his normal week. It produced tens of discovery calls and qualified meetings while he spent his time on the product.
FAQ
Common questions
Founder-led sales is when the founder finds, contacts and closes the first customers personally, before there is a sales team. It works because buyers trust founders more than reps. It usually stops around 20 to 50 customers, when the founder no longer has the hours. Obert exists to push that limit out.
Pick one signal that shows someone is in the market (they visited your site, they engaged with a competitor, their company raised). Check each person against a written ideal customer profile. Send one plain, specific message from your own profile, and answer replies the same day. Obert handles the first two parts and drafts the third. Full playbook: Founder-led sales on LinkedIn.
The one the founder will still be using in month three. Point tools (a list builder, a sender, a spreadsheet) each work, but the setup between them is where founders give up. A single system that finds, checks, sends and collects replies removes that setup. Obert is that system at $69 a month. Teams with a sales ops person should read the GTM engineers page instead.
Running a stack of separate tools, founders report 3 to 5 hours a week on lists, setup and chasing replies, and most stop within a month. With Obert the setup is a one-time hour, and daily work is about 10 minutes in the inbox.
Your personal profile is the one account a founder cannot afford to lose, so Obert treats it that way: human-speed sending, account warmup, and a daily limit per profile.
One sender is $69 a month, with $50 of usage credits included. That is the plan most founders start on. Add a sender at $69 each when you hire. 7-day free trial, card required, cancel anytime. Pricing details.
7-day free trial, cancel anytime.
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