Clay
HeyReach
Instantly
TrigifyIs it safe for our reps' LinkedIn accounts?
Cloud sending at human pace, warmup and daily limits per profile. Only screened leads ever receive a message, which keeps spam reports away.
The LinkedIn sales engagement platform built for pipeline
Fewer messages. More replies. Every one of them qualified before a rep sees it.
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Obert is a sales engagement platform for B2B sales teams of 2 to 20 reps. Signals find buyers, agents qualify them against your ICP, each rep sends from their own account, and every reply lands in one team inbox.It finds buyers from intent signals, qualifies each one against your ICP, sends from each rep's own LinkedIn and email, and puts every reply in one team inbox. Reps see only qualified conversations. Leaders see what works.
- 24%average reply rate on cold LinkedIn messagesObert customers, Sep 2026. Benchmark: 10.4% across 6.7M messages (Expandi).
- 40%reply rate at DREAMS after moving the team to ObertFrom almost zero on LinkedIn and Excel.
- $500+monthly point-tool stack replacedList builder, senders and signals tools. Clay's entry tier alone is $185/mo (Sep 2026).
What you see from the top
Most outbound tools give a sales leader a number that goes up and a pipeline that does not.
Your dashboard todayActivity
Connection requests sent1,240 · +18%
Messages delivered3,870 · +22%
Sequences running14
Paid for across the teamClayHeyReachInstantlyTrigify
Meetings bookedUnknown
Your view on ObertPipelineLeads that passed your ICPAgents
Replies, sorted by interestInbox
Every thread, every repInbox
What works, by signalAsk Obert
Reply rate, by repAnalytics
One login per rep. CRM stays.$79 /rep
01
Activity, not pipeline.
Requests sent and sequences running tell you nothing about whether the right people were contacted.
02
Reps research instead of selling.
Mornings in Sales Navigator and a spreadsheet, afternoons in a sender tool. Selling happens in the gaps.
03
A stack you cannot defend.
Five subscriptions, three logins per rep, and no answer when finance asks what outbound costs per meeting.
How Obert changes the numbers
The work reps should not do moves to the system. Reps are left with conversations.
Write one ICP for the team.
Standardize the input, not the rep. Pick two or three intent signals to watch.
Agents qualify every lead.
Leads that fail your ICP never get a message. That selection is why replies go up.
Each rep sends from their own account.
LinkedIn and email at human pace. More reps means more reach, never one account doing ten.
One team inbox.
See every thread, hand a conversation to an AE, spot who is stuck.
01
Write one ICP for the team.
Standardize the input, not the rep. Pick two or three intent signals to watch.
02
Agents qualify every lead.
Leads that fail your ICP never get a message. That selection is why replies go up.
03
Each rep sends from their own account.
LinkedIn and email at human pace. More reps means more reach, never one account doing ten.
04
One team inbox.
See every thread, hand a conversation to an AE, spot who is stuck.
Inbox5 interested
LeadLast messageRepChannelStatus
Maya ChenYes, happy to look next week. Thursday?Dana R.Interested
Omar HaddadHow does this work with HubSpot?Leo K.Question
Priya ShahSend me a deck and pricingDana R.Interested
Tom BeckerNot this quarter, ping me in Q1Sam T.Not now
Elena RuizWho else in logistics uses this?Leo K.Question
Jonas WeberLooping in our Head of SalesSam T.Interested
What the approver needs to know
Three questions come up in every purchase review.
Will the reps use it?
Reps adopt tools that give them replies, not tasks. A rep's daily job is a sorted list of people who already answered. Setup is done once.
What happens to the current stack?
Obert replaces the list builder, LinkedIn sender, email sender and signals tool for outbound. Your CRM stays.
Who this page is for
You, if
- You run a sales team of 2 to 20 reps selling B2B
- Your buyers are on LinkedIn and your reps already prospect there
- You pay for three or more outbound tools today
- You need to show cost per meeting, not activity counts
Not you, if
- You run a 50-seat SDR floor optimizing for raw volume.See Larger teams
- You want an agency or autonomous AI SDR to own outbound.See Done-for-You
- Your buyers are not on LinkedIn.
A team that made the switch
4 in 10 cold messages get an answer
DREAMS, a property-tech platform selling in more than 30 countries, ran team outbound from LinkedIn and Excel and mostly got zero replies. With signal-based targeting and qualification before every send, 4 out of 10 cold LinkedIn messages now get an answer.
Read the DREAMS story →“Our outbound doesn't depend on motivation anymore. It's a system that works.”
May Zeevi · Head of GTM, DREAMS
What is a sales engagement platform?
The system a sales team uses to run outreach: who to contact, on which channel, with what message, and what happened next. Older platforms started from email and CRM. Obert starts from LinkedIn signals and AI qualification, then adds email and phone.
How do I make LinkedIn outbound predictable across a sales team?
Standardize the input, not the rep. Write one ICP, choose two or three intent signals, and let the system qualify and draft from those rules for every rep.
Is LinkedIn automation safe for my reps' accounts?
It is safe when sending runs at human pace with warmup and daily limits per profile, and messages only go to qualified leads. Obert enforces all of that by default.
What reply rate should a B2B sales team expect on LinkedIn?
Published benchmarks put cold LinkedIn reply rates around 10% (Expandi: 10.4% across 6.7M messages). Obert customers average 24%. The difference is qualification.
What does Obert replace in a sales tech stack?
For outbound: the list builder, the LinkedIn sender, the email sender and the signals tool. Stacks like that commonly cost over $500 a month. Obert does not replace your CRM.
How much does Obert cost for a sales team of five?
Five senders at $79 each is $395 a month, or $345 a month billed quarterly ($69 per sender). A sender is one LinkedIn account plus its email. Team seats are unlimited, free usage is included per product, and every plan starts with a 7-day free trial.
Compare: Obert vs HeyReach · Obert vs Instantly · Obert vs Clay
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