Obert vsInstantly

Switching from Instantly? Here's what a complete GTM system looks like.

Instantly is email-only, and its leads come from a static database. Obert finds who's ready to buy on LinkedIn, qualifies them, and reaches them there and by email.

Try it now

ObertInstantly

LinkedIn outreachYesNo

Live buying signalsYesNo

Real monthly cost$79$185+

Searching a database isn't the same as seeing intent

Instantly's leads come from a 450M-contact database you filter and pull from, the same one every other Instantly customer pulls from. Obert starts from live signals: people viewing your profile, engaging with competitors, or posting about the problem. It scores each one against your ICP before any outreach.

01Find

Obert

Live signals

Instantly

Database search

02Enrich

Obert

250M+ contacts

Instantly

Paid credits

03Qualify

Obert

ICP agents

Instantly

Filters only

04Send

Obert

LinkedIn + email

Instantly

Email only

05Reply

Obert

Unified inbox

Instantly

Email-only inbox

Why teams look for an Instantly alternative

Instantly only runs email. It can't send a LinkedIn connection request or message, or show you who's engaging with you there. Teams that sell on LinkedIn add HeyReach on top, and end up with two tools, two bills and replies split across two inboxes.

The same campaign, built both ways

Reach people who viewed your profile this week, on LinkedIn.

01Find buying intent

InstantlyDatabase filtersStatic list, no live signalsObertProfile viewers signal

02Enrich

InstantlyLead Finder creditsBilled per creditObertBuilt-in enrichment

03Qualify against ICP

InstantlyManual filtersNo per-lead ICP scoreObertICP agent

04LinkedIn invite + follow-ups

InstantlyHeyReachNo LinkedIn in InstantlyObertSequence

05Handle replies

InstantlyUnibox + HeyReach inboxReplies split across two inboxesObertUnified inbox

Tools touchedInstantly stack 2 · Obert 1

Obert vs Instantly, category by category

The categories that decide whether you have an email sender or a GTM system. See pricing.

10/10native
in Obert

1/10native in Instantly
5 partial or via add-ons

ObertInstantly

Finding leads

Signal-based lead sourcing

Profile viewers, competitor engagers, website visitors

Contact database

250M+ B2B contacts, included

450M+ contacts, add-on credits

Qualifying

AI lead qualification

AI agents score every lead against your ICP before outreach

Filters and AI list building, no per-lead ICP score

Outreach

LinkedIn outreach sequences

Templated + 1:1 campaigns

Not supported

Email sequences

Included

Unified inbox

LinkedIn + email

Email only, Hypergrowth plan and up

Content scheduling

Included

Platform

Developer access

API and MCP

API

Pricing

$79/sender, all-in

$47–$358/mo + credits, CRM and placement add-ons

Full GTM system

Yes

Email outbound only

Instantly's plan price leaves out the modules

Instantly bills outreach, lead credits, CRM and inbox placement as separate products. A working setup stacks them, and LinkedIn still needs another tool. Full Obert pricing.

Obert$79

Signals, data, LinkedIn and email

Instantly Hypergrowth$97

Lowest plan with Unibox. Email only.

Typical Instantly stack$185–373

Hypergrowth + Lead Finder credits + HeyReach

Per month, one sender. Instantly stack = Hypergrowth (lowest plan with Unibox) + Lead Finder credits + HeyReach.

Email sendingObert: Included

Instantly alone: $97 · Instantly stack: $97

Lead dataObert: Included

Instantly alone: Not included · Instantly stack: $9–$197

LinkedIn outreachObert: Included

Instantly alone: Not supported · Instantly stack: $79 (HeyReach)

Live signalsObert: Included

Instantly alone: Not included · Instantly stack: Not included

Total$79/mo vs $185–373/mo

Where the difference shows up

Email-only in a LinkedIn-first market

Instantly has no LinkedIn channel: no connection requests, messages or profile visits. For B2B teams whose buyers answer on LinkedIn, that means a second tool and a second inbox.

A 450M database is still a static list

A database tells you who matches a filter, not who's paying attention this week. Obert starts from live signals, so the first message goes to people already moving.

The modules add up

Outreach, lead credits, CRM and inbox placement are billed separately. Add HeyReach for LinkedIn and a LinkedIn-first team pays $185–$373/mo. Obert is $79/sender with signals, data, LinkedIn and email included.