Know which accounts show intent.
Website visits, LinkedIn engagement, competitor engagement and social listening, on the accounts you care about.
Turn marketing signals into pipeline
The buyers are already visiting your site and engaging your content. Obert finds them, qualifies them and starts the conversation.
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Obert turns marketing signals into pipeline for B2B teams. It names anonymous visitors, tracks LinkedIn and social intent, qualifies every account, and hands sales a campaign-ready list.It identifies anonymous website visitors, tracks intent from LinkedIn engagement and social listening, qualifies every account against your ICP, and hands sales a campaign-ready list with outreach and one inbox built in. Marketing stops reporting traffic and starts reporting pipeline.
- 24%average reply rate on outreach to signal-sourced leadsObert customers, Sep 2026. Benchmark: 10.4% across 6.7M messages (Expandi).
- 250M+B2B contacts to reach the buying committeeSearch and import with filters for title and company.
- 5social listening sourcesLinkedIn, Reddit, GitHub, Hacker News and Discord.
The leak between marketing and pipeline
Every one of these is a buyer raising a hand. In most stacks, each one dies in a different dashboard.
Signals todayUnworked
Pricing page visitAnonymous
Engagers on the founder's postsNo follow-up
Question in a Reddit threadUnseen
Competitor post engagersUnknown
Where your buyers already talk
LinkedInRedditGitHubHacker NewsDiscord
What marketing reportsTraffic
Every signal on ObertWorkedWebsite visitors get namesVisitors
Engagement becomes a listSignals
Threads found where buyers talkListening
Every account scored against your ICPAgents
Outreach and one shared inboxCampaigns
What marketing reportsPipeline
01
Visits without names.
People visit the pricing page and leave. The visit ends up as a number in an analytics report.
02
Engagement without follow-up.
They like and comment on the founder's posts. Nobody on the team reaches out.
03
Threads nobody sees.
They ask for recommendations in Reddit threads and Discord servers your team never opens.
What Obert does with each signal
Collect, qualify, reach out, in one system.
Website visitors get names.
De-anonymization turns sessions into company and contact profiles you can qualify and reach.
Social engagement becomes a list.
LinkedIn engagement, buying triggers, and listening across five communities.
Agents keep it honest.
Every account scored against your ICP, so sales gets a shortlist, not a lead dump.
Outreach closes the loop.
LinkedIn and email in the sender's voice. Marketing and sales see the same threads.
01
Website visitors get names.
De-anonymization turns sessions into company and contact profiles you can qualify and reach.
02
Social engagement becomes a list.
LinkedIn engagement, buying triggers, and listening across five communities.
03
Agents keep it honest.
Every account scored against your ICP, so sales gets a shortlist, not a lead dump.
04
Outreach closes the loop.
LinkedIn and email in the sender's voice. Marketing and sales see the same threads.
Website visitorsToday
VisitorPages viewedCompanyVisitsICP
Maya ChenPricing, Integrations, SecurityHarbor Analytics4High
Jonas WeberPricing, vs HeyReachKestrel Labs3High
Priya ShahCustomers, PricingFieldnote2High
Omar HaddadBlog: GTM engineerNorthwind1Medium
Elena RuizHomeBrightpath1Medium
Tom BeckerCareersSolo consultant1Low
ABM without the ABM platform price
Account-based marketing needs three things. Obert covers all three, priced per sender on the platform sales already uses.
Reach the buying committee.
Find the right people at each account in a 250M+ B2B contact database, then reach them on LinkedIn and email.
Prove what converted.
Per-campaign reporting from send to reply. Marketing-sourced pipeline is visible from signal to meeting.
Who this page is for
You, if
- You own pipeline or demand generation at a B2B company
- Your buyers are on LinkedIn
- Your site gets traffic that never becomes leads
Not you, if
- You sell to consumers.
- You need email nurture at newsletter scale. Obert starts conversations; it does not replace your nurture tool.
Signal-sourced outreach works
From almost no replies to 40%
DREAMS stopped buying cold lists and started targeting people posting about real estate development in its exact markets. That switch, plus qualification before every send, took the team from almost no replies to a 40% reply rate.
Read and watch the DREAMS story →“Our outbound doesn't depend on motivation anymore. It's a system that works.”
May Zeevi · Head of GTM, DREAMS
What is website visitor identification?
Website visitor identification (de-anonymization) turns anonymous sessions into company and contact profiles. In Obert those profiles can be qualified against your ICP, enriched, and added to outreach, so high-intent visits become conversations instead of a traffic stat.
How do B2B marketers use intent data?
Intent data shows which accounts are showing buying behavior right now: visiting your site, engaging competitors, posting about the problem you solve. Marketers use it to prioritize accounts, time campaigns, and hand sales a shortlist instead of a lead dump.
What marketing signals does Obert track?
Website visitors, LinkedIn engagement and buying triggers, and social listening across LinkedIn, Reddit, GitHub, Hacker News and Discord. Every signal feeds the same qualification and outreach system.
Is Obert an ABM platform?
Obert covers the working core of ABM: intent signals on target accounts, a 250M+ database for the buying committee, AI qualification, and outreach with per-campaign reporting. It is priced per sender, and it does not replace your nurture or ads tools.
How does marketing hand leads to sales in Obert?
There is no handoff file. Qualified accounts flow into campaigns, reps work the replies in one inbox, and both teams see the same threads and numbers.
How much does Obert cost?
$79 per sender per month, or $69 billed quarterly, with free monthly usage per product including 200 identified website visitors. Seats are unlimited. 7-day free trial.
Compare: Obert vs Clay · Obert vs HeyReach
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