Obert
04Stay visible

Social listening that finds buyers, not just mentions

Social listening is a feature of Obert, the AI outbound platform to run your GTM in one place. It tracks posts on LinkedIn, Reddit, GitHub, Hacker News and Discord that match your keywords. It finds the conversations worth joining, drafts a comment for you to edit and post, and turns the people in those conversations into leads you can qualify and reach.

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Obert
SignalsFinderListsCampaignsInboxSocial ListeningWebsite visitors
Social ListeningLiveNew search
"pipeline reviews" · "sales forecasting"18 new posts today
Dana LevinLinkedIn · 2hOur pipeline reviews keep turning into status meetings. How are other sales leaders running them?
u/revops_tomReddit · 4hAny sales forecasting setup that does not live in a spreadsheet?
jonah-wHacker News · 6hAsk HN: How do small sales teams run pipeline reviews?
kestrel-devGitHub · 1dDiscussion: exporting forecast data from our CRM
sara.okDiscord · 1dAnyone have a good template for weekly pipeline reviews?
DLDana LevinLinkedIn · 2hOur pipeline reviews keep turning into status meetings. How are other sales leaders running them?
Drafted commentWe changed one question: "what changed since last week?" instead of "what's the update?" Half the board had not moved in a month.
EditAdd to list
The problem

Most outreach goes to people who never said they have the problem.

Somewhere today a buyer posted about exactly what you solve. You did not see it, and they got a generic message from someone else instead.

How it works

  1. Step 01Set your keywords.The topics and problems your buyers talk about.
  2. Step 02Obert finds matching posts.On LinkedIn, Reddit, GitHub, Hacker News and Discord.
  3. Step 03Join the conversation.Obert drafts a comment. You edit it in your voice and post.
  4. Step 04Turn people into leads.The people in those conversations are checked against your ICP and can go to a campaign.

Be in the conversations your buyers are already having

01Five networksLinkedIn, Reddit, GitHub, Hacker News and Discord.
02Keyword trackingPosts that match what you sell.
03Drafted commentsA comment for the posts that matter. You edit and post.
04Leads from conversationsPeople who posted or engaged can be qualified and reached.
05Set it up by askingDescribe the search in plain language, for example "posts about AI engineering conferences", and Obert builds it.
06Included every month150 LinkedIn runs. Reddit, GitHub, Hacker News and Discord are unlimited.
Spotlight

A comment, ready to edit

Obert drafts comments on posts from social listening. Edit in your voice and post. You engage leads in public before you ever message them.

PRPriya RamanDirector of Sales, Kestrel · LinkedInWe're rebuilding our outbound stack this quarter. Five tools and none of them talk to each other. What did you consolidate to?
Drafted for youSame problem last year. The fix for us was fewer handoffs, not fewer features: one list, one sequence, one inbox.
Edit in your voicePost
Priya is now a leadSeen you in public before your first message

Specifics

Social listening5 rows
01Networks
LinkedIn, Reddit, GitHub, Hacker News, Discord
02What it finds
Posts that match your keywords
03What you get
Matching posts, drafted comments, leads
04Comments
Drafted by Obert, edited and posted by you
05Included every month
150 LinkedIn runs. Reddit, GitHub, Hacker News and Discord unlimited

Works with the rest of Obert

See the whole product
Social listening
01FindSignalsSee who is showing buying signals right now.04Stay visibleContent generatorDraft and schedule LinkedIn posts in your voice.02QualifyQualificationCheck every lead against your ICP.
24%Across Obert customersaverage reply rate on cold outreach across Obert customers

Questions

A buyer posts on LinkedIn or Reddit asking how to solve a problem your product handles. Social listening finds that post, so you can reply to it and add the person to your outreach.

Yes. In Obert the people in the conversations it finds become leads. Each one is checked against your ICP before any outreach.

LinkedIn, Reddit, GitHub, Hacker News and Discord.

No. Obert drafts the comment. You edit it in your voice and post it yourself.

A brand monitoring tool tells a marketing team who mentioned the company. Obert's social listening finds buyers talking about a problem, and puts them into the same platform you reach out from.

150 LinkedIn runs are included every month, and Reddit, GitHub, Hacker News and Discord are unlimited.

Ready to try Obert?

7-day free trial, cancel anytime.

Try it nowBook a demo

Last updated: October 2026