Obert
Obert vs your stack

You're not short on outreach tools. You're short on a system.

Most GTM stacks are accidents. One tool for finding leads. Another for sequences. A third for your inbox. A fourth for signals. Obert does all of it.

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ObertTypical stack
Tools to run LinkedIn GTM15
Qualifies leads before outreachYesNo
Monthly cost per seat$79$509+
  • Zenzap
  • Incredibuild
  • Islo
  • Sourcix
  • Bmby
  • Blue Bridge

The fragmented stack costs $509+/mo. And it still doesn't qualify your leads.

Here's the typical LinkedIn GTM setup: Sales Navigator and a signal tool to find leads, Clay to enrich them, HeyReach and Instantly to send, and a separate inbox for each. Five tools, five contracts, and none of them checks whether a lead fits your ICP before it's sequenced.

01Find

Obert
Live signals
Typical stack
Sales Nav + signal tool

02Enrich

Obert
250M+ contacts
Typical stack
Clay

03Qualify

Obert
ICP agents
Typical stack
Nobody

04Send

Obert
LinkedIn + email
Typical stack
HeyReach + Instantly

05Reply

Obert
Unified inbox
Typical stack
Separate inboxes
Obert$79

Signals, data, qualification, LinkedIn and email, one inbox

Typical stack$509

Sales Navigator $99 · Clay $185 · HeyReach $79 · Instantly $97 · signal tool ~$49

Per sender, per month. Signal tool priced at a typical ~$49/mo.

Obert vs the tools you're already using

Pick any tool. Here's what it leaves out.

LinkedIn sequencers

Obert vs HeyReachSends LinkedIn volume. No signals or qualification.Obert vs DripifyLinkedIn drips. Sequences lock once live.Obert vs La Growth MachineRuns sequences on lists you bring. CRM sync on the top tier only.Obert vs GojiberryTwo senders on Pro. AI sends without preview.

Email-first

Obert vs InstantlyEmail-only. No LinkedIn, no live signals.Obert vs SmartleadEmail and phone infrastructure. No LinkedIn.Obert vs LemlistEmail-first. LinkedIn through a Chrome extension.

Data and enrichment

Obert vs ClayEnriches lists. Doesn't send a LinkedIn message.Obert vs ApolloDatabase and email. No LinkedIn outreach.

Enterprise suites

Obert vs Amplemarket$600/mo minimum, annual contracts only.Obert vs AltaDemo-only pricing, LinkedIn via Chrome extension.Obert vs SwanAI agents in chat; credits per lookup and AI run.

Every tool, at a glance

What each tool covers across the LinkedIn GTM motion. Full Obert pricing.

Obert$79
SignalsNativeAI qualificationNativeDatabaseNativeLinkedInNativeEmailNativeUnified inboxNative
HeyReach$79 + add-ons
SignalsNoAI qualificationNoDatabasePartialLinkedInNativeEmailNoUnified inboxPartial
Dripify$59–99
SignalsNoAI qualificationNoDatabasePartialLinkedInNativeEmailNativeUnified inboxPartial
La Growth Machine$65–195
SignalsNoAI qualificationNoDatabasePartialLinkedInNativeEmailNativeUnified inboxPartial
Gojiberry$99 for 2 senders
SignalsNativeAI qualificationNativeDatabaseNoLinkedInNativeEmailNoUnified inboxPartial
Instantly$47–358/mo
SignalsNoAI qualificationPartialDatabaseNativeLinkedInNoEmailNativeUnified inboxPartial
Smartlead$39–379/mo
SignalsNoAI qualificationPartialDatabasePartialLinkedInNoEmailNativeUnified inboxPartial
Lemlist$109+
SignalsPartialAI qualificationNoDatabasePartialLinkedInPartialEmailNativeUnified inboxNative
Clay$185+/mo
SignalsPartialAI qualificationPartialDatabaseNativeLinkedInNoEmailNoUnified inboxNo
Apollo$49–79 + credits
SignalsNoAI qualificationNoDatabaseNativeLinkedInNoEmailNativeUnified inboxPartial
Amplemarket~$300, annual
SignalsNativeAI qualificationNativeDatabaseNativeLinkedInPartialEmailNativeUnified inboxNative
AltaQuote only
SignalsNativeAI qualificationPartialDatabaseNativeLinkedInPartialEmailNativeUnified inboxPartial

You can't buy these capabilities à la carte. Trust us, people have tried.

01

AI qualification before you see a single name

Most tools pass every scraped profile straight into a sequence. Obert runs an AI agent first, scoring each lead against your ICP and surfacing only the contacts worth your reps' time. Shorter lists, higher reply rates, no wasted messages.

02

One tool that finds the signal and sends the message

The usual advice is a signal tool for intent, HeyReach for outreach, and a sync you maintain yourself. Obert does signal detection and sequenced outreach in one system, on the same data layer.

03

API and MCP for the people running the stack

Pipe lead data into your own agents, trigger sequences programmatically, or query Obert from Claude or Cursor. Full API and MCP, live today.

Someone who used HeyReach and Dripify switched to Obert. Here's what he said.

LinkedIn message reply rate

24%

Obert 24%
Expandi benchmark 10.4%

More than 2x the largest published benchmark (Expandi: 10.4%).

Obert production data, all tenants, anonymized.

40%

reply rate on cold LinkedIn messages

May Zeevi

Head of GTM, DREAMS

Read story

20

qualified invites a day

Tamir Pariente

CEO, SadehAI

Read story
“I've used many LinkedIn automation tools like HeyReach and Dripify. Obert's capabilities, AI approach and simplicity are on another level.”

Itamar Lahav

GTM Engineer, Zenzap

Zenzap
“Obert is our go-to when it comes to GTM. It lets us easily find and qualify leads, and run outreach campaigns.”

Adam Gold

CEO, Islo

$509/mo buys you five tools and a full-time job managing them. $79/sender buys you Obert.

Signals, AI qualification, LinkedIn and email outreach, a 250M+ database, unified inbox and developer access in one system.

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Common questions

What's the best HeyReach alternative?

Does Obert replace my whole stack?

What does Obert cost?

What's Obert's LinkedIn reply rate?