Obert
Obert vsLemlist

Switching from Lemlist? Here's what a complete GTM system looks like.

Lemlist is built for email, with LinkedIn run through a Chrome extension and every extra billed as credits. Obert runs signals, qualification and LinkedIn outreach natively, at $79 per sender.

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ObertLemlist
LinkedIn without a Chrome extensionYesNo
Built-in buying signalsYesAdd-on
Cost per seat$79$109+

LinkedIn as an add-on to email

Lemlist starts from an imported list and an email sequence, then adds LinkedIn steps through a browser extension. Signals are a separate add-on capped at 100 a month, and nothing scores leads against your ICP before they're sequenced. Obert starts from live LinkedIn signals, qualifies every lead with AI, then runs LinkedIn and email outreach cloud-based, with one inbox.

01Find

Obert
Live signals
Lemlist
100 signals/mo add-on

02Enrich

Obert
250M+ contacts
Lemlist
Pay-per-credit

03Qualify

Obert
ICP agents
Lemlist
Not included

04Send

Obert
LinkedIn + email
Lemlist
LinkedIn via extension

05Reply

Obert
Unified inbox
Lemlist
Unified inbox
  • Zenzap
  • Incredibuild
  • Islo
  • Sourcix
  • Bmby
  • Blue Bridge

Why teams look for a Lemlist alternative

Lemlist's LinkedIn layer runs through a Chrome extension that its own docs flag for disconnections. Multichannel is $109 per seat before credits, with email finds, phone numbers, AI variables and calls all metered, and signals are an add-on capped at 100 a month. Across a sales team, the extension upkeep and the credit math grow with every rep.

The same campaign, built both ways

Reach people who viewed your profile this week, on LinkedIn.

01Find buying intent

LemlistSignals add-onCapped at 100/moObertProfile viewers signal

02Enrich

LemlistCredits per contact$0.05 email, $0.20 phoneObertBuilt-in enrichment

03Qualify against ICP

LemlistNot includedNo scoring before outreachObertICP agent

04LinkedIn invite + follow-ups

LemlistChrome extensionDisconnects need reconnectingObertCloud-based sequence

05Handle replies

LemlistUnified inboxObertUnified inbox
Tools touchedLemlist 1 + extension · Obert 1

Obert vs Lemlist, category by category

The categories that decide whether you have an email sequencer or a GTM system. See pricing.

9/9native
in Obert
2/9native in Lemlist
5 partial or via add-ons
ObertLemlist

Finding leads

Signal-based lead sourcing

Add-on, 100 signals/mo

Contact database

250M+ B2B contacts, flat access
450M+, credit-metered

Qualifying

AI lead qualification

AI agents score every lead against your ICP before outreach

Outreach

LinkedIn outreach

Cloud-based
Chrome extension

Email sequences

Included
Included

Unified inbox

Included
Included

Content scheduling

Included

Platform

Developer access

API and MCP
API

Pricing model

$79/sender, no credits
$109/seat + credits + add-ons

Per seat, per credit, per add-on

Multichannel is billed per seat, and usage runs on credits: $0.05 per email found, $0.20 per phone number, plus calling minutes. Signals are a separate add-on. Each plan includes 400 credits per user, and beyond that you top up. Full Obert pricing.

Obert, 10 senders$790

Signals, data, qualification, LinkedIn and email

Lemlist Multichannel$1,090

10 seats, before credits

Lemlist with add-ons$1,200+

+ intent signals + credit top-ups

Per month, 10-seat team. Lemlist with add-ons = Multichannel + intent signals + credit top-ups.

Platform, 10 seatsObert: $790

Lemlist Multichannel: $1,090 · Lemlist with add-ons: $1,090

Intent signalsObert: Included

Lemlist Multichannel: Not included · Lemlist with add-ons: $21+ (100/mo)

Enrichment beyond 400 credits/userObert: Included

Lemlist Multichannel: Metered · Lemlist with add-ons: $0.05–0.20 each

AI qualificationObert: Included

Lemlist Multichannel: Not included · Lemlist with add-ons: Not included

Total$790/mo vs $1,200+/mo

Where the difference shows up

01

LinkedIn through a browser extension

Lemlist's LinkedIn steps run through a Chrome extension its own docs flag for disconnections. Obert runs LinkedIn cloud-based on dedicated infrastructure, so there's nothing to reinstall or reconnect per rep.

02

Signals capped at 100 a month

Lemlist's intent signals are a paid add-on with a monthly cap, and nothing scores those leads before they're sequenced. Obert tracks profile viewers, competitor engagers and website visitors continuously, then qualifies each one against your ICP.

03

Credits on every step

Email finds, phone numbers, AI variables and calling minutes all draw from credits. Obert is $79 per sender, with signals, database, qualification and inbox included.

They left Lemlist when LinkedIn became primary and the bill kept growing.

LinkedIn message reply rate

24%

Obert 24%
Expandi benchmark 10.4%

More than 2x the largest published benchmark (Expandi: 10.4%).

Obert production data, all tenants, anonymized.

40%

reply rate on cold LinkedIn messages

May Zeevi

Head of GTM, DREAMS

Read story

20

qualified invites a day

Tamir Pariente

CEO, SadehAI

Read story
“I've used many LinkedIn automation tools like HeyReach and Dripify. Obert's capabilities, AI approach and simplicity are on another level.”

Itamar Lahav

GTM Engineer, Zenzap

Zenzap
“Obert is our go-to when it comes to GTM. It lets us easily find and qualify leads, and run outreach campaigns.”

Adam Gold

CEO, Islo

Run LinkedIn outreach without the extension tax

Signals, qualification, LinkedIn and email outreach in one system.

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Common questions

Does Obert replace Lemlist?

How does Obert handle LinkedIn compared with Lemlist?

Does Lemlist include buying signals?

What does Lemlist cost for a 10-person team?

What's Obert's LinkedIn reply rate?