Clay
HeyReachYour account, protected.
Your profile is a career asset. Cloud sending at human pace, warmup and daily limits per profile. Only screened leads get a message.
Start your day with replies, not lists
The LinkedIn prospecting tool that hands SDRs and AEs qualified conversations.
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Obert is a sales prospecting tool for SDRs and AEs, built on LinkedIn and email. It finds people showing buying signals, screens them against your team's ICP, and sends first messages from your account. You open one inbox and book meetings.It finds people showing buying signals, screens each one against your team's ICP, and sends the first messages from your account in your voice. You open one inbox, see who replied, and spend the day booking meetings.
- 24%of cold LinkedIn messages get repliesObert customers, Sep 2026. Benchmark: 10.4% across 6.7M messages (Expandi).
- Dailynew people from signalsScreened against your ICP before they reach your campaigns. Import lists only when you want to.
- 1inbox for LinkedIn and emailSorted so interested replies sit on top.
The job between you and quota
Quota is meetings. The day fills up with everything before the meeting.
Your day todayAdmin first
9:00 · Build a list1 hour in Sales Navigator
10:00 · Check who is worth messaging1 hour
11:00 · Copy names between toolsClayHeyReach
2:00 · Log touches1 hour
First real message written at3:00 pm
Your day on ObertReplies firstInterested replies on top9:00
Answer and book meetingsMorning
New people from signals, screenedOvernight
First touches sent in your voiceHuman pace
Every touch logged for youAutomatic
First real message written atAlready sent
01
Lists.
An hour in Sales Navigator before the first message, every single day.
02
Screening.
Another hour deciding who is worth a message, with no shared definition of fit.
03
Logging.
Copying names and touches between tools so your manager can see the numbers.
Your day on Obert
While you were in meetings yesterday, the pipeline filled itself.
Signals surface new people.
Website visitors, competitor engagers, funding, keywords. Every day, on top of any lists you import.
An agent screens against the team's ICP.
The ones that fail never get a message from you.
First messages go out from your account.
LinkedIn and email, in your voice, at human pace.
Your morning starts in the inbox.
Interested replies on top. Answer them and book the meetings.
01
Signals surface new people.
Website visitors, competitor engagers, funding, keywords. Every day, on top of any lists you import.
02
An agent screens against the team's ICP.
The ones that fail never get a message from you.
03
First messages go out from your account.
LinkedIn and email, in your voice, at human pace.
04
Your morning starts in the inbox.
Interested replies on top. Answer them and book the meetings.
Inbox5 interested
Maya ChenYes, happy to look next week. Thursday?VisitorslinkedinInterested
Priya ShahSend me a deck and pricingCompetitorlinkedinInterested
Jonas WeberLooping in our Head of SalesFundingmailInterested
Omar HaddadHow does this work with HubSpot?KeywordsmailQuestion
Elena RuizWho else in logistics uses this?VisitorslinkedinQuestion
Tom BeckerNot this quarter, ping me in Q1FundinglinkedinNot now
Built around your number
Everything before the conversation is the system's job.
In your voice.
First messages are drafted per lead and sent from your own profile, so replies come to you, not a shared inbox.
Nothing to log.
Every touch and reply is recorded per campaign. Your manager reads the numbers instead of asking for them.
Who this page is for
You, if
- You carry a meetings or pipeline number
- Your buyers are on LinkedIn
- Your team runs outbound there, or is moving to it
Not you, if
- You want to blast 200 untargeted invites a day. Obert will not do that, on purpose.
- You are approving for a team.See Sales Leaders
Quality over volume, on camera
20 gold leads a day beat 100 cold ones
Tamir Pariente, CEO of SadehAI, avoided LinkedIn outbound until selection was solved. His qualification agents investigate every lead and push only the 20 best invites to the campaign each day. Setup took a 5-minute chat.
Read and watch the SadehAI story →“The list was never the problem. Deciding who are the 20 gold leads was the problem.”
Tamir Pariente · CEO, SadehAI
How do SDRs use LinkedIn for prospecting?
Watch for buying intent signals, qualify the person before any touch, then send one specific message from a real profile. Obert runs the watching, qualifying and first touch. The SDR runs the conversation.
How many LinkedIn messages should an SDR send per day?
Fewer than you think. LinkedIn allows roughly 20 invites a day per account, and reply rates fall as targeting widens. A screened list of about 20 a day outperforms 100 untargeted ones.
Will LinkedIn automation get my account restricted?
Unsafe automation does: inhuman pace and mass messages to people who report them. Obert sends from the cloud at human pace with warmup and daily limits per profile, and only to leads that passed qualification.
Does Obert replace SDRs?
No. Obert replaces the list building, screening and first-touch admin. The conversations, discovery and booked meetings stay with the rep.
Compare: Obert vs Apollo · Obert vs HeyReach · Obert vs Clay
Spend the day booking meetings
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