Obert
05Reply and measure

See what is working in your outbound, without asking anyone

Analytics is a feature of Obert, the AI outbound platform to run your GTM in one place. It shows your outbound sales metrics where the outreach happens. Every touch and reply is recorded per campaign, so you can see reply rate by campaign and by rep. Any metric can also be asked for in plain language through Ask Obert, or pulled through MCP or API.

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Obert
SignalsFinderListsCampaignsInboxSocial ListeningWebsite visitors
GTM overviewLiveAsk Obert
Reply rate24%+2.1%
In progress4812 new
Meetings6+2
Weekly conversationsRepliesLeads contacted
W1W2W3W4
By signal
Posts about outbound automation64 leads18% reply
Influencer engagers38 leads11% reply
Website visitors22 leads9% reply
The problem

Outbound results are hard to prove.

Sends are in one tool, replies in another, meetings in a calendar. Open rates cannot be trusted. So the weekly question "what is working?" gets answered with a spreadsheet someone built on Sunday night.

How it works

  1. Step 01Run your outreach in Obert.Nothing to connect.
  2. Step 02Every touch and reply is recorded.Per campaign.
  3. Step 03Open Analytics, or ask.Read the numbers on screen, or ask Ask Obert in plain language.
  4. Step 04Pull the data out if you need it.Through MCP or API.

The numbers a sales leader asks for

01Reply rate, by campaignFrom send to reply.
02Reply rate, by repSee how each sender is doing.
03What works, by signalWhich sources of leads turn into replies.
04Leads contacted and repliesThe counts behind the rate.
05Ask instead of building a reportAny outbound metric, through Ask Obert.
06Your data, outside ObertMCP and API.
Spotlight

Replies, not opens

Obert reports on replies. A reply is a person answering, and it lands in the same inbox your team works from. That is the number this page leads with.

Reply rate25.2%312 replies from 1,240 leads contacted
Made of replies like
DLYes, timing is good. Send a time for Thursday?
TNSend me something I can share with my team.
PRMaybe next quarter, we just signed a tool.

Specifics

Analytics5 rows
01What is recorded
Every touch and reply, per campaign
02Breakdowns
By campaign, by rep, by signal
03Metrics shown
Leads contacted, replies, reply rate
04Ask in plain language
Yes, through Ask Obert
05Other access
MCP and API

Works with the rest of Obert

See the whole product
Analytics
05Reply and measureAsk ObertAsk your outbound data in plain language.03Reach outCampaignsMulti-sender sequences across LinkedIn and email.05Reply and measureUnified inboxEvery reply from every sender in one inbox.
24%Across Obert customersaverage reply rate on cold outreach across Obert customers

Questions

Leads contacted, replies and reply rate, per campaign and per rep.

Every touch and reply is recorded per campaign, so you can compare reply rates across campaigns, reps and lead sources in one place.

Yes. Ask Obert answers questions about your results in plain language, such as which messages convert and what changed week over week.

Yes. The same metrics are available through MCP and API.

No. Obert reports on outbound: who was contacted and who replied. Deals and revenue stay in your CRM.

Ready to try Obert?

7-day free trial, cancel anytime.

Try it nowBook a demo

Last updated: October 2026