“Our outbound doesn't depend on motivation anymore. It's a system that works.”
The problem: one person, LinkedIn and a spreadsheet
Before Obert, May's whole stack was herself and LinkedIn. Lead lists lived in Excel, and every message, answer and follow-up was tracked with checkboxes, manually. Most of the time nobody replied, and there was no way to tell whether the problem was the message, the list or the sender.
The switch: from cold lists to live signals
Instead of buying cold lists, DREAMS now targets people actively posting about real estate development in the exact geographies it sells into. May had no way to find those people before. Obert's qualification checks each one before a message goes out, and the message itself is written for that person.
The result: 40% replies, and the doors that were stuck opened
The reply rate went from basically zero to around 40% over three months. The part that mattered most: companies May had been chasing for months suddenly answered. New connections landed in exactly the markets DREAMS needed.
40%
reply rate on cold LinkedIn messages
4 of 10
cold messages get an answer
30+
countries sold into
FAQ
Common questions
DREAMS went from almost no replies on manual cold outreach to a 40% reply rate on cold LinkedIn messages within three months, and reached companies it had been chasing for months.
One person with LinkedIn and Excel: manually built lead lists, checkbox tracking for every message and follow-up, and mostly zero replies.
Instead of cold lists, DREAMS targets people posting about real estate development in its target geographies, and Obert's AI agents qualify each lead before any message is sent.
Transcript
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Lightly edited for clarity from the video above.
My reply rate went from basically zero to around 40%. When I did outbound manually on cold lists, I mostly got zero replies. With Obert, 4 out of 10 people answer me.
DREAMS is a platform that helps real estate developers show off their properties before they're even built. We're active in more than 30 countries with thousands of clients.
Before Obert, I had nothing, just me and LinkedIn. I built lead lists in Excel and I tracked everything with checkboxes. Did I send him a message? Did he answer? Every follow-up, manually. And most of the time, nobody replied. I didn't even know what the problem was. The message? The people? Me?
Obert changed that completely. It helped me figure out what to actually write to people, and who are the best leads for me. Instead of relying on cold lists, we started targeting people posting about real estate development in the exact geographies we target. I never had a way to find those people before.
My reply rate went from basically zero to around 40% in the last three months. But what actually mattered is that companies I'd been trying to reach for months, suddenly, it worked. New connections in exactly the places we needed.
Our outbound doesn't depend on motivation anymore. It's a system that works. If you want to expand your connections and you want it to happen without depending on your own motivation, you have to have it. That's it.
Last updated: September 2026
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