Obert
02Qualify

AI lead qualification against your ICP, before anyone reaches out

Qualification is a feature of Obert, the AI outbound platform to run your GTM in one place. It runs AI lead qualification on every lead before outreach: Obert researches the person and the company on the web, checks them against your ICP and your rules, and gives each lead a verdict with the reasoning behind it. You approve who moves on to LinkedIn, email or calls.

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Obert
SignalsFinderListsCampaignsInboxSocial ListeningWebsite visitors
Q4 target accountsLiveAdd to campaign
All120High Fit38Medium Fit41Unqualified41
LeadWhyVerdict
MSMarco SilvaHead of Growth, BrightpathB2B SaaS, 120 people, owns outboundHigh Fit
DLDana LevinVP Sales, Tallow LabsSeries B, hiring 4 SDRs this quarterHigh Fit
JWJonah WeissCRO, FieldstoneRight role, team below your size ruleMedium Fit
PRPriya RamanRevOps Lead, Lumen FreightLogistics, not in your target industriesUnqualified
ENElena NovakFounder, KitebaseFits industry, no sales team yetMedium Fit
SOSam OkaforStudent, Arcwell UniversityNot a buyer roleUnqualified
The problem

Lists full of the wrong people, and hours of research before one message.

The list is easy to get. Knowing which 20 people on it are worth contacting today is the work, and most scoring tools give a number with no reason behind it.

How it works

  1. Step 01Write your ICP once.Your rules, your definition of a good fit.
  2. Step 02Obert researches every lead.It searches the web and gathers data on the person and the company.
  3. Step 03Each lead gets a verdict with the reasoning.You see why a lead passed or failed.
  4. Step 04You approve who moves to outreach.The leads that fit go to a list or a campaign without leaving Obert.

Know who is worth contacting, and why

01Every lead is checkedLeads from Signals, Finder, website visitors and imports all go through the same check.
02Your rules, your ICPYou define what a good fit is. Obert applies it to every lead.
03Research done for youObert searches the web and gathers the data before the check.
04Reasons, not a black boxEvery verdict comes with the reasoning behind it.
05A clear fit labelHigh Fit, Medium Fit or Unqualified.
06You decide who gets contactedYou approve who moves to outreach.
Spotlight

See the reasoning behind every verdict

A score with no reason cannot be trusted or fixed. Obert shows its work on each lead, so you can see why it passed or failed and adjust your rules.

JWJonah Weiss · CRO, FieldstoneResearched on the web
VerdictMedium Fit
Role: owns revenue or salesCRO, leads a team of 9
Industry: B2B softwareSells construction project software
Company size: 50 to 500 peopleAbout 35 people on the company site
2 of 3 rules metAdjust rulesApprove

Specifics

Qualification6 rows
01What is checked
Every lead, against your ICP and your rules
02Research
Web search and gathered data on the person and the company
03Result per lead
A verdict with the reasoning behind it
04Who decides
You approve who moves to outreach
05Included usage
1,000 checks free each month
06Next step
Add to a list or a campaign inside Obert

Works with the rest of Obert

See the whole product
Qualification
01FindSignalsSee who is showing buying signals right now.01FindFinderSearch a B2B database of 250M+ contacts.03Reach outCampaignsMulti-sender sequences across LinkedIn and email.
Tamir Pariente
"The list was never the problem. Deciding who are the 20 gold leads was the problem."
Tamir Pariente · CEO, SadehAI
SadehAI uses Obert to pick the 20 best LinkedIn invites each day.
24%average reply rate on cold outreach across Obert customers

Questions

Lead qualification is checking whether a lead fits who you sell to before your team spends time on them. In Obert every lead is checked against your ICP before any outreach.

You write your ICP and your rules once. Obert researches each lead on the web, checks it against them, and returns a verdict with the reasoning. You approve who moves to outreach.

An ICP score rates how closely a lead matches your ideal customer profile. In Obert each lead gets a fit label with the reasons behind it.

Every verdict comes with the reasoning behind it. You can read why a lead passed or failed and change your rules.

You do. Obert checks every lead, and you approve who moves to outreach.

1,000 ICP checks are included every month.

Ready to try Obert?

7-day free trial, cancel anytime.

Try it nowBook a demo

Last updated: October 2026