Clay
HeyReach
InstantlyReal campaigns before real costs.
Free monthly usage is included for each product, so a small team can run campaigns before usage costs anything extra.
The outbound system for sales-led startups
One platform instead of five tools, for startups whose growth runs through sales.
7-day free trial · Cancel anytime
Obert is a GTM platform for startups that grow through sales. Signals, qualification, LinkedIn, email and phone, one inbox. Teammates free.Whether a founder sells or a GTM team does, it finds buyers from intent signals, qualifies each lead against your ICP, and runs LinkedIn, email and phone outreach with every reply in one inbox. $79 per sender, teammates free.
- $79per sender per month$69 billed quarterly. A sender is one LinkedIn account plus its email.
- $0for team seatsUnlimited teammates on every plan.
- 24%average reply rate on cold LinkedIn messagesObert customers, Sep 2026. Benchmark: 10.4% across 6.7M messages (Expandi).
Why startup outbound stalls
Each tool is cheap on its own. Together they cost hundreds a month and hours of glue work every week.
Built from parts5 tools
List toolClay
LinkedIn senderHeyReach
Email senderInstantly
TrackingA spreadsheet
Paid for separately
ClayHeyReachInstantly
The stack, Aug 2026~$508 /mo
Day one on Obert1 platformSignals from intentSignals
Every lead screened for fitAgents
LinkedIn, email and phoneCampaigns
Every reply in one inboxInbox
Free monthly usage per productIncluded
Seats free. $69 billed quarterly.$79 /mo
01
Built from parts.
A list tool, a LinkedIn sender, an email sender and a spreadsheet to track it all.
02
Glued by hand.
Cheap on their own. Together, hundreds a month and hours of exports, webhooks and spreadsheets.
03
Focus goes missing.
Time spent on lists and follow-ups is time not spent talking to buyers.
What a startup gets on Obert
The whole motion in one platform from day one, with free monthly usage per product.
Signals find buyers.
Website visits, LinkedIn engagement and social listening, from day one.
Agents screen every lead.
A small team spends its limited sends on the right people.
Campaigns from your accounts.
LinkedIn and email at human pace, phone when it helps.
One inbox.
Every reply in one place, interested first.
01
Signals find buyers.
Website visits, LinkedIn engagement and social listening, from day one.
02
Agents screen every lead.
A small team spends its limited sends on the right people.
03
Campaigns from your accounts.
LinkedIn and email at human pace, phone when it helps.
04
One inbox.
Every reply in one place, interested first.
Signals6 active
NameScheduleLast runToday
Website visitorsReal-time5m ago9
Profile viewersReal-time3m ago7
Posts about outbound automationDaily12m ago12
Engagers on my postsDaily1h ago5
Competitor page engagersWeekly2d ago3
Target engagers: Jason LiuDaily1h ago5
Built for how startups sell
Every send counts, whether the team is two people or twenty.
Fewer, better sends.
Qualification agents screen every lead against your ICP before a message goes out.
Grows with the sales team.
Add a sender for each rep you hire. Same campaigns, same inbox, seats free.
Who this page is for
You, if
- Your startup grows through a sales-led motion
- You have a sales, outbound or GTM team, or a founder doing the job
- Your buyers are on LinkedIn
Not you, if
- You are product-led with no one selling.
- You sell to consumers.
- Selling as a founder yourself?See Founders
A startup CEO running outbound on Obert
Set up in a 5-minute chat
Tamir Pariente, CEO of SadehAI, avoided LinkedIn outbound until he could solve selection. His qualification agents pick the 20 best invites each day. He configured the sequence, messaging and leads in a 5-minute chat.
Read the SadehAI story →“The list was never the problem. Deciding who are the 20 gold leads was the problem.”
Tamir Pariente · CEO, SadehAI
How much does Obert cost for a startup?
$79 per sender per month, or $69 billed quarterly. A sender is one LinkedIn account plus its email. Teammates are free, each product includes free monthly usage, and every plan starts with a 7-day free trial.
Is Obert only for early-stage startups?
No. Obert fits any startup that grows through sales, from a founder selling alone to a GTM team with several reps. You pay per sender, so cost follows the size of the team.
What does Obert replace for a small team?
The separate list builder, LinkedIn sender, email sender and signals tool, plus the spreadsheet between them. Stacks like that commonly cost over $500 a month once used seriously.
How long does setup take?
SadehAI's CEO configured his sequence, messaging and leads in a 5-minute chat. It depends mostly on how clearly you can describe your ICP.
Compare: Obert vs Clay · Obert vs HeyReach · Obert vs Instantly
Run outbound on one system, not five tools
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