Configurable qualification agents.
Your rules, your ICP definition. The agents do the research and show their work.
20%
message reply rate
about 2x the published benchmark (Expandi: 10.4% across 6.7M messages). Aug 2026.
133
campaigns running
across 24 B2B teams. Aug 2026.
40,000+
leads qualified
by configurable AI agents. Aug 2026.
“I've used many LinkedIn automation tools like Heyreach and Dripify. Obert's capabilities, AI approach and simplicity are on another level.”
Itamar Lahav, GTM Engineer at Zenzap
From idea to live campaign in one day
A campaign in Obert takes 4 steps, not 6 tools.
Someone visited your website. Liked a competitor's post. Their company raised money. Or matches a keyword you track. Signals run on a schedule or in real time, and new leads flow in daily without you building lists. Learn more: Signals
In Obert: Signals
You write the rules in plain language. The agents research each lead against your ideal customer, score it, and show why it passed or failed. Bad fits never get a message, so your reply rate stays high and your accounts stay clean. Learn more: Qualification
In Obert: Lists
Personal message per lead, in your voice, built from the lead's own activity. Approve each message, or let the campaign run alone. Warmup and sending limits are handled for you. Learn more: Outreach
In Obert: Campaigns
All accounts, all channels, one screen. Replies are sorted and classified, so you answer the hot ones first. Keyboard shortcuts keep it fast. Learn more: Inbox
In Obert: Inbox
ObertSignals5 active
NameScheduleLast runToday
No exports. No webhooks. No spreadsheet in the middle.
Built for people who build
Obert gives technical GTM people control, not a black box.
obert
$ obert campaign run --signal visitors
qualifying 48 leads · 12 passed
sending linkedin + email
inbox readyAPI, CLI and MCP.
Everything you can click, you can script. Run Obert from your terminal or from Claude.
This person, this week
MC
Maya Chen
VP Growth · Harbor Analytics
Liked a competitor's post about outbound hiring.2 hours ago
Signals per person, not per company.
Not just "this company raised money." This person, this action, this week.
Who Obert is for (and who it is not for)
Obert fits best when one technical person owns the LinkedIn channel and wants a system to iterate on. Selling alone? See the founders page.
A good fit
Not a fit
- Teams that want an agency to run outbound for them (see our Done-for-You plan instead)
- Companies whose buyers are not active on LinkedIn
- Anyone looking for a fully autonomous "AI SDR" with no human in the loop
A system for humans, not a fake employee. Obert doesn't replace you. It removes the glue work so you can run more experiments.
FAQ
Common questions
It depends on what you run. If you only send messages, a point tool like HeyReach is enough. If you run the full loop (find, qualify, send, reply), Obert does it in one system built for B2B teams.
Obert covers both jobs: it finds and enriches leads like Clay, and sends LinkedIn campaigns like HeyReach. Move your ICP rules into Obert's qualification agents, connect your accounts, and launch the same day. Details: Obert vs Clay, Obert vs HeyReach.
A typical GTM engineer stack in 2026 has four layers: data and enrichment (Clay, Apollo), LinkedIn sending (HeyReach, Expandi), email sending (Instantly, Smartlead), and signals (Trigify, RB2B, or website visitor tools). The newer approach is one system for the whole loop. That is what Obert is built for.
Obert sends at human speed, warms up accounts, and keeps per-account limits.
Obert costs $69 per sender per month. The basic plan includes 1 sender and $50 in usage credits. Every plan starts with a 7-day free trial, card required, cancel anytime. Full details on the pricing page.
7-day free trial, cancel anytime.
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