Obert

LinkedIn outreach automation for GTM engineers

One tool for your whole LinkedIn outbound. Configurable, scriptable, and it shows its work.

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Obert is a LinkedIn outreach automation tool for GTM engineers at B2B software companies. It replaces the 5 to 6 tools you glue together: signals, qualification agents you configure, LinkedIn and email sending, one inbox.

  • 24%
    average reply rate on cold LinkedIn messagesObert customers, Sep 2026. Benchmark: 10.4% across 6.7M messages (Expandi).
  • 5→1
    tools replaced by one systemData, LinkedIn sender, email sender, signals tool and the spreadsheet in between.
  • $79
    per sender per month$69 billed quarterly. The Clay + HeyReach + Instantly stack runs about $508 (Aug 2026).
“I've used many LinkedIn automation tools like HeyReach and Dripify. Obert's capabilities, AI approach and simplicity are on another level.”
Itamar LahavGTM Engineer, Zenzap
Zenzap

A system for humans, not a fake employee.

Your stack today

You built it yourself. Every campaign idea means hours of setup across tools, and by the time it is live, the signal is cold.

01

Glue per idea.

Every campaign idea means a new table, a webhook and an export before a single message goes out.

02

The signal goes cold.

By the time data, sender and email tool agree, the person who visited or engaged has moved on.

03

Black boxes.

Scores without reasons. You cannot debug a qualification you cannot see.

From idea to live campaign in one day

A campaign in Obert takes four steps, not six tools.

Pick a signal.

Website visitors, competitor engagers, funding, keywords. On a schedule or in real time.

Agents qualify every lead.

Your rules, your ICP. The agents do the research and show their work.

Launch on LinkedIn and email.

Templated campaigns for lists, 1:1 sequences when the intent is there.

Every reply in one inbox.

Sorted and classified, with keyboard shortcuts.

Qualification agentEnterprise ICP
Who is in scope
VP+50–500 employeesB2B SaaS
Judgment and nuance

Weight posts about outbound automation or RevOps in the last 90 days. Title must map to VP Engineering, VP Product, or equivalent. Company must be B2B SaaS with a product-led motion, not agency or consulting.

Tools
Fetch profileFetch companyFetch postsScrape websiteSearch GoogleCustom MCP: Clearbit
Results48 checked
MC

Maya Chen · VP Growth

Posted about outbound hiring 2 days ago

High
JW

Jonas Weber · VP Product

B2B SaaS, 180 people, PLG motion

High
EF

Elena Ruiz · Head of Ops

Title maps below VP

Medium
RK

Raj Kumar · Founder

Agency, not product company

Low
$ obert campaign run --signal visitors
qualifying 48 leads · 12 passed
sending linkedin + email
inbox ready

Built for people who build

Obert gives technical GTM people control, not a black box.

Configurable qualification agents.

Your rules, your ICP definition, your tools and MCPs. Every verdict comes with the reasoning behind it.

API and MCP.

Everything you can click, you can script. Run Obert from your terminal, ask in plain language with Ask Obert, or hand it to Claude.

Signals per person, not per company.

Not just "this company raised money". This person, this action, this week.

Who this page is for

You, if

  • B2B software company with 10 to 100 people
  • A GTM engineer, growth lead or RevOps owner runs the tool
  • Sales needs qualified LinkedIn conversations, not more lists
  • Your stack has two or more of Clay, Apollo, HeyReach, Instantly, a signals tool

Not you, if

  • You want an agency to run outbound for you.See Done-for-You
  • You sell alone.See Founders
  • You want a fully autonomous AI SDR with no human in the loop.

Agents in production

The list was never the problem

“The list was never the problem. Deciding who are the 20 gold leads was the problem.”

Tamir Pariente · CEO, SadehAI

Read the SadehAI story

FAQ

Common questions

Building on it? See the API and MCP docs.

What is the best LinkedIn outreach automation tool for B2B teams?

It depends on what you run. If you only send messages, a point tool like HeyReach is enough. If you run the full loop (find, qualify, send, reply), Obert does it in one system.

How do I replace Clay and HeyReach with one tool?

Obert finds and enriches leads like Clay and sends LinkedIn campaigns like HeyReach. Move your ICP rules into Obert's qualification agents, connect your accounts, and launch the same day. Details: Obert vs Clay, Obert vs HeyReach.

What tools do GTM engineers use in 2026?

A typical stack has four layers: data and enrichment (Clay, Apollo), LinkedIn sending (HeyReach, Expandi), email sending (Instantly, Smartlead) and signals (Trigify, RB2B). The newer approach is one system for the whole loop.

Can I run Obert from code or an agent?

Yes. Obert has an API and an MCP server, so campaigns, signals and analytics can be scripted or run from Claude.

Is LinkedIn automation safe for my account?

Obert sends at human speed, warms up accounts and keeps per-account daily limits.

How much does Obert cost for a GTM team?

$79 per sender per month, or $69 billed quarterly. A sender is one LinkedIn account plus its email. Seats are unlimited, free usage is included per product, and every plan starts with a 7-day free trial.

Compare: Obert vs Clay · Obert vs HeyReach · Obert vs Instantly

Run more experiments, glue less

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