Obert
01Find

Buying signals that tell your team who to contact today

Obert Signals shows which prospects are showing buying signals right now. It tracks people who viewed your LinkedIn profile, engaged with your posts, followed your company page, engaged with a competitor's posts, posted about your keywords, or visited your website. Each lead arrives with the signal that surfaced it and is checked against your ICP before outreach.

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7-day free trial, cancel anytime.
Obert
SignalsFinderListsCampaignsInboxSocial ListeningWebsite visitors
SignalsLiveNew signal
All signals128LinkedIn84Website31Competitors13
LeadSignalICP fit
DLDana LevinVP Sales, Tallow LabsViewed your profile12 min agoHigh
MSMarco SilvaHead of Growth, BrightpathEngaged with a competitor's post1 h agoHigh
PRPriya RamanRevOps Lead, Lumen FreightVisited your pricing page2 h agoHigh
JWJonah WeissCRO, FieldstonePosted about your keywords3 h agoMedium
ENElena NovakFounder, KitebaseFollowed your company page5 h agoMedium
SOSam OkaforSales Director, ArcwellEngaged with your post6 h agoLow
The problem

Cold outreach gets ignored on every channel. The messages that still get answers go to people with a real reason to talk now.

How it works

  1. Step 01Pick your signals.Choose what Obert watches for.
  2. Step 02Leads arrive with evidence.Each lead shows what they did and when.
  3. Step 03Every lead is checked against your ICP.
  4. Step 04Reach out from the signal.Obert drafts a one-to-one message from what the lead did. You review, edit and send.

Signals you can track

LinkedInYour websiteCompetitors and the web10 signal types
01Profile viewersPeople who viewed your LinkedIn profile.
02Engagers with your contentPeople who reacted to or commented on your posts.
03Company page followersNew followers of your LinkedIn company page.
04Competitor post engagersPeople who engaged with a competitor's posts.
05Posts from people your buyers followPeople who engaged with them.
06Keyword posts on LinkedInPosts that match your keywords.
07Conference postsPeople posting about an upcoming conference.
08Website visitorsRepeat pricing or demo page visits are flagged.
09Hacker News postsPosts that match your keywords.
10Custom webhookYour own systems can send leads in.
Spotlight

A message built from what the lead did

Signal leads get a one-to-one draft from their signal. Review, edit and send from the same queue as your campaigns.

MSMarco Silva · Head of Growth, BrightpathEngaged with a competitor's post
Draft for MarcoICP fit: High
Written from the signalEditApprove and send

Specifics

Signals4 rows
01Signal sources
LinkedIn, your website, Hacker News, custom webhook
02Evidence shown per lead
The signal that surfaced them
03ICP check
Every signal lead
04Outreach
One-to-one draft per lead, approved by you

Works with the rest of Obert

See the whole product
Signals
01FindWebsite visitorsIdentify the people and companies on your website.02QualifyQualificationCheck every lead against your ICP.01FindLookalike engineFind more companies like the ones that buy.
May Zeevi
"With Obert, 4 out of 10 people answer me."
May Zeevi · Head of GTM, DREAMS

Questions

A buying signal is an action that shows a person may be in the market, such as viewing your profile, engaging with a competitor's post or visiting your pricing page.

Profile views, reactions and comments on your posts, new company page followers, posts about your keywords or an upcoming conference, and repeat visits to your pricing or demo pages.

Watch the places buyers act: LinkedIn, your website and the communities they post in. Obert tracks these sources for you and shows each lead with the signal that surfaced them.

Profile viewers, content engagers, company page followers, competitor post engagers, keyword and conference posts, website visitors, Hacker News posts and leads sent by custom webhook.

The lead is checked against your ICP. If it fits, Obert drafts a one-to-one message from the signal, and you review, edit and send it.

Ready to try Obert?

7-day free trial, cancel anytime.

Try it nowBook a demo

Last updated: October 2026