Obert vsLa Growth Machine

Switching from La Growth Machine? Here's what a complete GTM system looks like.

La Growth Machine runs sequences on whatever list you bring. Obert finds who's ready to buy, qualifies them, and reaches them on LinkedIn and email.

Try it now

ObertLGM

Live buying signalsYesNo

AI lead qualificationYesNo

Real monthly cost$79$110+

An outreach engine still needs someone to fill it

LGM is an outreach execution engine: point it at a list and it runs visual, conditional sequences across LinkedIn, email and X. Finding the people and checking they fit is left to you. Obert starts from live signals: people viewing your profile, engaging with competitors, or posting about the problem. It scores each one against your ICP before any outreach.

01Find

Obert

Live signals

LGM

Bring your own list

02Enrich

Obert

250M+ contacts

LGM

250–1,000 credits

03Qualify

Obert

ICP agents

LGM

Not included

04Send

Obert

LinkedIn + email

LGM

Multichannel

05Reply

Obert

Unified inbox

LGM

Pro plan and up

Why teams look for an LGM alternative

LGM automates the sequence, not the pipeline. You still source leads from Sales Navigator or a CSV, nobody scores them against your ICP, and the workflow builder takes hours to set up. On top of that, pricing is per identity, and CRM sync only comes with the top tier.

The same campaign, built both ways

Reach people who viewed your profile this week, on LinkedIn.

01Find buying intent

LGMSales Navigator searchStatic list, no live signalsObertProfile viewers signal

02Enrich

LGMEnrichment creditsCapped at 250–1,000/moObertBuilt-in enrichment

03Qualify against ICP

LGMNot includedSends to whoever is on the listObertICP agent

04Build the sequence

LGMVisual workflow builder2–4 hours of setupObertSequence in under 30 min

05Sync to CRM

LGMUltimate planLocked below the top tierObertIncluded

Tools touchedLGM stack 2 · Obert 1

Obert vs LGM, category by category

The categories that decide whether you have an email sender or a GTM system. See pricing.

11/11native
in Obert

2/11native in LGM
5 partial or via add-ons

ObertLGM

Finding leads

Signal-based lead sourcing

Profile viewers, competitor engagers, website visitors

Contact database

250M+ B2B contacts, included

Enrichment capped at 250–1,000 leads/mo

Qualifying

AI lead qualification

AI agents score every lead against your ICP before outreach

Outreach

LinkedIn outreach sequences

Templated + 1:1 campaigns

Included

Email sequences

Included

Unified inbox

LinkedIn + email, every plan

Pro plan and up

CRM sync (HubSpot, Pipedrive)

Included

Ultimate plan only

Content scheduling

Included

Platform

Setup time

Under 30 minutes

2–4 hours

Pricing

$79/sender, all-in

$65–$195 per identity

Full GTM system

Yes

Outreach execution only

Per-identity pricing, with the useful parts on the top tier

LGM bills per identity: one LinkedIn account plus its email addresses. The unified inbox starts on Pro and CRM sync only comes with Ultimate, so a team that needs both pays top-tier rates for every identity. Full Obert pricing.

Obert$79

Signals, data, LinkedIn, email and CRM sync

LGM Pro$110–130

Lowest plan with the unified inbox

LGM Ultimate$130–195

Required for CRM sync

Per month, one identity. Converted from LGM's euro pricing.

Unified inboxObert: Included

LGM Basic: Not included · LGM Ultimate: Included

CRM syncObert: Included

LGM Basic: Not included · LGM Ultimate: Included

Enriched leadsObert: Included

LGM Basic: 250/mo · LGM Ultimate: 1,000/mo

Live signalsObert: Included

LGM Basic: Not included · LGM Ultimate: Not included

AI qualificationObert: Included

LGM Basic: Not included · LGM Ultimate: Not included

Total$79 vs $130–195

Where the difference shows up

You bring the list every time

LGM automates outreach across LinkedIn, email and X, but sourcing is still on you. Obert surfaces leads the moment they view your profile, engage with a competitor, visit your site, or post about the problem.

No qualification before the first message

LGM sends to whoever is in the workflow. Obert's agents score every lead against your ICP first, so you send 80 qualified connection requests instead of 500 cold ones.

Identity math adds up

A three-person team on LGM Pro is $325–390/mo before add-ons, and CRM sync means moving everyone to Ultimate. Obert is $79/sender with CRM sync, signals and qualification included.