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Ideas and craft on personalized for founders running LinkedIn outbound.
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LinkedIn cold message templates that got 20% replies
Templates don't get replies, structures do: reason, relevance, and a light ask, filled with the lead's real activity.
Matan Kleyman · Sep 28, 2026 · 2 min
PersonalizedPersonalized
What an "AI SDR" gets wrong (and what to use instead)
Buyers reply to people, not to digital employees: AI belongs in the loop as leverage, not as a replacement persona.
Matan Kleyman · Sep 21, 2026 · 2 min
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