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Ideas and craft on lean gtm craft for founders running LinkedIn outbound.
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Lean GTM craftLean GTM craft
How to replace Clay and HeyReach with one tool
Clay finds and HeyReach sends, but the loop between them is manual: one system removes the border where campaigns stall.
Matan Kleyman · Oct 5, 2026 · 2 min
Lean GTM craftLean GTM craft
Founder-led sales on LinkedIn: the one-hour-a-day playbook
Founder outbound fails on setup time, not on selling: shrink the founder's job to approvals and replies and it survives the calendar.
Matan Kleyman · Sep 17, 2026 · 2 min
Lean GTM craftLean GTM craft
Best LinkedIn automation tools in 2026, tested honestly
Tools differ by which part of the loop they run: pick by the job you need done, not by feature count.
Matan Kleyman · Sep 10, 2026 · 4 min
Lean GTM craftLean GTM craft
The GTM engineer stack in 2026 (and what to consolidate)
The glue between outbound tools costs more than the tools: consolidation buys back experiment time.
Matan Kleyman · Sep 7, 2026 · 2 min
Lean GTM craftLean GTM craft
What is a GTM engineer? The 2026 definition
GTM engineering exists because outbound became a systems problem: one technical person now runs what a whole SDR team used to.
Matan Kleyman · Sep 3, 2026 · 5 min
Turn these ideas into outbound that converts
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