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Articles tagged “stack”
LinkedIn outbound craft and mechanisms from the Obert blog.
← All articles · #stack · 4 articles
Articles
4 of 4
Lean GTM craftLean GTM craft
How to replace Clay and HeyReach with one tool
Clay finds and HeyReach sends, but the loop between them is manual: one system removes the border where campaigns stall.
Matan Kleyman · Oct 5, 2026 · 2 min
Lean GTM craftLean GTM craft
Best LinkedIn automation tools in 2026, tested honestly
Tools differ by which part of the loop they run: pick by the job you need done, not by feature count.
Matan Kleyman · Sep 10, 2026 · 4 min
Lean GTM craftLean GTM craft
The GTM engineer stack in 2026 (and what to consolidate)
The glue between outbound tools costs more than the tools: consolidation buys back experiment time.
Matan Kleyman · Sep 7, 2026 · 2 min
Lean GTM craftLean GTM craft
What is a GTM engineer? The 2026 definition
GTM engineering exists because outbound became a systems problem: one technical person now runs what a whole SDR team used to.
Matan Kleyman · Sep 3, 2026 · 5 min
Turn these ideas into outbound that converts
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